Huddersfield Rebrand – Brand Guidelines

For the Huddersfield Rebrand Project we were instructed to create a full set of brand guidelines which outlined the specific rules for designing for The Cotton Factory. The guidelines must cover all aspects of the designs, including image use, materials, typography and correct wording. I also had to display ways in which the elements could be designed incorrectly as this provides further guidance for designers and allows little room for error. It was also required to provide correct measurements and an evaluation of the aims of the company so the theme and ethos could be captured correctly.